Today is National Entrepreneurship Day, which is a symbolic celebration of the entrepreneurial spirit. Symbolically, since they are every day. There are no holidays, vacations, or weekends for the entrepreneur, the driving force of the national economy.
Client and partner commitments, as well as responsibility for all those he leads, require him to be committed to the organization at all occasions.
Entrepreneurship, this term that in the last decade broke through the national media spectrum, is a concept perfectly internalized in our business ecosystem. In an economy made up mostly of micro and small and medium-sized companies, the ingredients cut across the various sectors of activity: resilience, permanent adaptation to new circumstances, spirit of sacrifice and a permanent focus on quality.
This will have been the most important change brought about in the Portuguese productive economy. The ability to change competitiveness factors, abandoning the price factor and focusing on differentiation through quality, innovation and rigor.
This dedication is an unique characteristic of the national entrepreneur. Under frequently adverse conditions, he employs total selflessness in all commitments and tasks he undertakes. Meeting deadlines, providing high-quality service, and promoting long-term relationships distinguish Portuguese businesses.
Emotion frequently appears to take precedence over logic. But it is in this feeling, in this passion, that the vitamin that sustains Portuguese production, services, and exports is found.
Sara and Pedro Rego
Members of the Board of F. REGO – Insurance Brokers
